The value of data for media analysis
BY: JACO PIENAAR Data has become a critical element for the growth of the digital society. And while its [...]
Making sense of data in communication
BY: JACO PIENAAR Every company, irrespective of size, industry, and geographic location, needs data to remain competitive. But given [...]
2015: The year the consumer found another way
BY: JACO PIENAAR It seems for every two steps forward, the media landscape in South Africa has taken one [...]
Crisis management in the digital world
BY: JACO PIENAAR Wether you are reading about the Volkswagen emissions scandal, #[insertgrievancehere]mustfall, or another link bait headline by [...]
Embracing customer service in the digital world
BY: JACO PIENAAR Customer service. Two words that strike fear in many companies more than load shedding, hostile takeovers, [...]
Do we measure up?
BY: JACO PIENAAR The debate around the effectiveness of Advertising Value Equivalency (AVE) for public relations (PR) practitioners is [...]
