The impact of data
BY: JACO PIENAAR Mark Twain might have said that you get lies, damned lies, and statistics, but the new [...]
What to expect from 2015
BY: JACO PIENAAR Business has now resumed at its normal frenetic pace and thoughts have turned to how the [...]
Looking back on 2014
BY: JACO PIENAAR Following the passing of Nelson Mandela, the local news cycle started the year on a sombre [...]
The value of broadcast monitoring
By: JACO PIENAAR The instant nature of communication has seen the media cycle being driven by social networking with [...]
The tricky business of broadcast monitoring
By: JACO PIENAAR The instant nature of communication has seen the media cycle being driven by social networking with [...]
Moving from hearing to listening
BY: JACO PIENAAR Social networking has changed the way consumers engage with brands. The likes of Facebook and Twitter [...]