Loading...
Professional Evaluation and Research2018-12-10T14:22:30+00:00

Professional Evaluation and Research (PEAR) pride ourselves in offering customised research and strategy solutions suited for any brand needing the data and planning that gets results. Since 2009. PEAR – a 100% black female owned and B-BBEE Level 1 company – has been based in Johannesburg with a national footprint which has made us the choice for many of the country’s most respected brands and companies.

Our mission is to deliver impactful research results that equip and drive your brand in the marketplace to reaching its full potential and achieving results. Our innovative mixed-method research approach (qualitative and quantitative) achieves even more with the added advantage of our in-depth insights gathered from the South African media landscape.

We are masters of our industry and with internationally published methodologies and a top team of highly qualified and industry driven team members, we’re geared to adding maximum value and direction to your brand.

PEAR Research & Strategy Development offers:

Market Research

PEAR’s industry renown analysis of your audience’s detailed needs and perceptions are captured by applying our intensive tailored field research methodology and developing highly targeted market research tools specific to your brand’s specifications and needs.

Brand Audits

PEAR’s comparative benchmark service gives your brand the data-driven edge it needs by analysing your organisation against your competitors to best determine how to take your brand to the next level in an ever-competitive marketplace. We are committed to developing the best possible strategy, based on our wealth of industry experience, for your brand presence among even your fiercest competitors.

Monitoring and Evaluation

PEAR offers step-by-step guidance and support through all the often daunting and complicated phases of planning and implementation of a media monitoring and analysis strategy. This support can be applied to individual projects or integrated into your existing core business system.

Workshops and Strategy Execution

PEAR offers step-by-step guidance and support through all the often daunting and complicated phases of planning and implementation of a media monitoring and analysis strategy. This support can be applied to individual projects or integrated into your existing core business system.

CONTACT US
CONTACT US
CONTACT US
CONTACT US

Leadership Team

Shazaaz Nel
Shazaaz NelResearch Consultant
Shanaaz delivers impactful campaigns, communication strategies and projects that directly affect the lives of millions in Africa and around the world. Her area of expertise is in the fields of agriculture and food, climate change, energy and water management.

Shanaaz is a proud Pan-African human rights activist and enjoys working with teams who are willing to break the mould. She was recognized as one of South Africa’s Top 100 Young South Africans by South Africa’s Mail & Guardian newspaper for her ongoing contribution to civil society initiatives and environmental activism. She applies the “work smart, not hard” approach to projects by tapping into a person’s strongest qualities and skills to achieve the best outcomes.

Shanaaz is an entrepreneur, development specialist and the CEO of Professional Evaluation and Research (PEAR), the first 100% female-owned, BBBEE level 1 business in the media monitoring and evaluation sector in South Africa.

Jaco Pienaar
Jaco PienaarResearch Consultant
Jaco contribution relates to organisational development, media research and analysis, knowledge management, research, data management, methodological design, information systems, process development, systems thinking and project management.

He has experience with multinational clients and companies across all industries, including FMCG, financial, technological, media, oil and gas, natural resources, public relations, government, academic and automotive.

Studying towards his PhD in Information and Knowledge Management, and his experience in industry mapping, media insight and measurement, adds great value to our team.

Looking for a partner that understands you best?

CONTACT US TODAY