Professional Evaluation and Research (PEAR) pride ourselves in offering customised research and strategy solutions suited for any brand needing the data and planning that gets results. Since 2009. PEAR – a 100% black female owned and B-BBEE Level 1 company – has been based in Johannesburg with a national footprint which has made us the choice for many of the country’s most respected brands and companies.
Our mission is to deliver impactful research results that equip and drive your brand in the marketplace to reaching its full potential and achieving results. Our innovative mixed-method research approach (qualitative and quantitative) achieves even more with the added advantage of our in-depth insights gathered from the South African media landscape.
We are masters of our industry and with internationally published methodologies and a top team of highly qualified and industry driven team members, we’re geared to adding maximum value and direction to your brand.
PEAR Research & Strategy Development offers:
Market Research
PEAR’s industry renown analysis of your audience’s detailed needs and perceptions are captured by applying our intensive tailored field research methodology and developing highly targeted market research tools specific to your brand’s specifications and needs.
Brand Audits
PEAR’s comparative benchmark service gives your brand the data-driven edge it needs by analysing your organisation against your competitors to best determine how to take your brand to the next level in an ever-competitive marketplace. We are committed to developing the best possible strategy, based on our wealth of industry experience, for your brand presence among even your fiercest competitors.
Monitoring and Evaluation
PEAR offers step-by-step guidance and support through all the often daunting and complicated phases of planning and implementation of a media monitoring and analysis strategy. This support can be applied to individual projects or integrated into your existing core business system.
Workshops and Strategy Execution
PEAR offers step-by-step guidance and support through all the often daunting and complicated phases of planning and implementation of a media monitoring and analysis strategy. This support can be applied to individual projects or integrated into your existing core business system.
Leadership Team
Shanaaz is a proud Pan-African human rights activist and enjoys working with teams who are willing to break the mould. She was recognized as one of South Africa’s Top 100 Young South Africans by South Africa’s Mail & Guardian newspaper for her ongoing contribution to civil society initiatives and environmental activism. She applies the “work smart, not hard” approach to projects by tapping into a person’s strongest qualities and skills to achieve the best outcomes.
Shanaaz is an entrepreneur, development specialist and the CEO of Professional Evaluation and Research (PEAR), the first 100% female-owned, BBBEE level 1 business in the media monitoring and evaluation sector in South Africa.
He has experience with multinational clients and companies across all industries, including FMCG, financial, technological, media, oil and gas, natural resources, public relations, government, academic and automotive.
He has completed his PhD in Information and Knowledge Management, and his experience in industry mapping, media insight and measurement, adds great value to our team.
