Data has become a critical element for the growth of the digital society. And while its importance transcends industries, it is especially in media analysis where it has enabled brands, agencies, and journalists to become more effective.

As a result of the globalised environment, consumers of information are not limited to a few sources of news. Unlike in the past, where it was very much a case of local first with some international content mixed in, content today is all about the world and its impact on people at a hyper-local level. Livestreaming has certainly contributed to a more immediate environment for dissemination with some even arguing that media (at least in the traditional sense) is dead.

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