Measuring AVE of social media postings
Professional Evaluation and Research (PEAR), a South African-based media monitoring, research, and [...]
The value of data for media analysis
Data has become a critical element for the growth of the digital [...]
The value of data for media analysis
BY: JACO PIENAAR Data has become a critical element for the growth [...]
PEAR launches budget-friendly online aggregation service
Professional Evaluation and Research (PEAR) has unveiled an online aggregation service that [...]
PEAR Content launches
In a move designed to further diversify its product offering, Professional Evaluation [...]
New online AVE methodology launched in SA
In a move designed to reflect the growing importance of the digital [...]
Making sense of data in communication
BY: JACO PIENAAR Every company, irrespective of size, industry, and geographic location, [...]
2015: The year the consumer found another way
BY: JACO PIENAAR It seems for every two steps forward, the media [...]
Crisis management in the digital world
BY: JACO PIENAAR Wether you are reading about the Volkswagen emissions scandal, [...]
Embracing customer service in the digital world
BY: JACO PIENAAR Customer service. Two words that strike fear in many [...]