Global research has found that 71% of online adults use Facebook and 40% of cellphone owners access a social networking site from their device. But what does a growing reliance on social mean for news monitoring and analysis?

Given how Facebook is used by more than one billion people, Twitter by 243 million, and Mxit by 7.4 million on a monthly basis, content consumption has irrevocably changed in the connected world. But then, this in itself is not surprising. The past few years have seen online users view, read, generate, and share content in a different way. Today, people tend to trust family and friends more than they do news sources.

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