Imagine a world where media monitoring costs nothing. Sure, this might sound far-fetched, but is monitoring not simply providing the raw data required to conduct analysis that gives insight on a company?
In 2009, American writer Chris Anderson published ‘Free: The Future of a Radical Price’. In it, he examined the rise of pricing models that give products and services free to customers. Anderson argued that this could be used as a strategy to attract users and up-sell them to a premium level with other value-adds.